Thank you for taking the time to open this questionnaire. It will take around 10 minutes to complete. By completing and submitting the questionnaire, it is assumed that you consent to take part in the study but you are free to withdraw at any time by closing the link without submission. You will remain anonymous in any publication of the data and cannot be identified from the details you provide.

1.	Are you
	Male
	Female

2.	What is your age?
	Under 18
	18-24
	25-34
	35-44
	45-54
	55-64
	65 or older

3.	What is your current occupational status. Please select all that apply.
	Student
	Paid Employment (part/full time)
	Self employed
	Non-paid work such as voluntary/charity

4.	Who do you live with?
	alone
	with parents
	with friends
	with partner only
	with dependents only
	with partner and dependents/non dependents
	Other

5.	What is your ethnic group?
	White
	Asian
	West Indian
	African
	Other

If other please specify:

6.	What is your highest level of food education?
	Have never studied food
	Studied food at school
	Studied or Studying food at University

7.	How often do you cook or prepare food in the home?
	At least once a day
	5-6 times a week
	3-4 times a week
	1-2 times a week
	Once a fortnight
	Once a month
	Less than once a month
	Never

8.	For whom do you normally prepare food? Please tick all that apply.
	Yourself only
	Spouse
	Children
	Other family members
	Friends
	Other

If other, please specify:

9.	Do you have access to the following? Please select all that apply:
	Television
	Internet via SmartPhone (e.g. iPhone, Blackberry, Android)
	Internet via PC or Laptop
	Internet via Tablet computer (e.g. iPad, Playbook)
	None of the above

10.	Based on your opinion towards celebrity chefs as a whole, do you agree or disagree with the following:
		Agree		Disagree		Don't Know
	Celebrity chefs have improved my cooking and preparation skills
	Celebrity chefs are overused in the media
	Celebrity chefs have helped raise my awareness of food issues (e.g. animal welfare, ethical eating, seasonality)
	Celebrity chefs do not appreciate typical household budget constraints
	Celebrity chefs promote and use high quality food in their restaurants
	Celebrity chefs have double standards and are hypocritical

11.	Any further comments you wish to write about your opinions towards celebrity chefs (150 characters).

12.	Do you think celebrity chefs have influenced your food habits in some way? If you answer "no", the survey will take you to qu.17.
	Yes
	No

13.	Which celebrity chefs have influenced your food habits. You may select up to 3 if you choose.
	Delia Smith
	Gordon Ramsay
	Heston Blumenthal
	Hugh Fearnley-Whittingstall
	Jamie Oliver
	Lorraine Pascale
	Mary Berry
	Nigella Lawson
	Nigel Slater
	Rick Stein
	Other

If other, please specify

14.	Which celebrity chef has most influenced your food habits. You may select only one.
	Delia Smith
	Gordon Ramsay
	Heston Blumenthal
	Hugh Fearnley-Whiittingstall
	Jamie Oliver
	Lorraine Pascale
	Mary Berry
	Nigella Lawson
	Nigel Slater
	Rick Stein
	Other

If other, please specify

15.	How often do you cook a meal based on a celebrity chef recipe.
	Every day
	Most days (5-6) of the week
	Some days (3-4) of the week
	One or two days of the week
	Less than once a week
	Only for special occasions

16.	Where do you obtain most recipes written by celebrity chefs? You may select only one.
	Cookery/recipe books
	Food/cooking related television programmes
	Online
	Specialised Cooking Magazines (e.g. Good Food, Olive)
	In-store promotional displays

17.	Do you ever watch food/cooking television programmes featuring celebrity chefs? If you answer "no", the survey will take you to qu.19.
	Yes
	No

18.	Do you agree or disagree with the following statements about why you watch food/cooking television programmes featuring celebrity chefs:
		Agree		Disagree
	for entertainment
	to relax
	as a hobby
	to get recipe ideas
	to learn food/preparation skills
	to learn about new ingredients
	to learn about different cultures
	to learn about the exotic and different

19.	Do you know which celebrity chef lead the following campaigns? If you do not know, please leave blank :
	to improve hospital food
	to raise awareness of sustainable fishing in the UK
	to improve school dinners
	to raise awareness of the shark fishing industry in Taiwan

20.	Despite whether or not you know who lead them, have any of the above campaigns influenced your food purchasing? If you answer "no", the survey will take you to qu.22.
	Yes
	No

21.	Can you briefly provide any further information on how the campaigns have influenced your food purchasing? (150 charaacters)

22.	Have you ever bought, or would you ever buy, a food or food-related product that is endorsed by a celebrity chef? If you answer "no", the survey will take you to qu.24
	Yes
	No

23.	Please consider the following statements about why you have bought or might buy that product and select all that apply.
	I like the chef
	I like the product
	I think that the chef is honest
	I think that the product is of high quality
	I think that the chef has sufficient knowledge and skill to be endorsing that product

24.	Any other relevant comments you wish to add:

Thank you for taking the time to complete this questionnaire.  Your input will help towards my final year dissertation and is greatly appreciated.