Bath Spa University Perceptions surrounding minority diets/lifestyles. Hi, my name is Aneesa Ismail and I am currently a third year student. I would really appreciate it if you could spare 10 minutes of your time to help me complete my data collection for my dissertation.  I am looking at the perceptions surrounding minority diets. The Questionnaire consists of 14 questions. Please ensure you click the SUBMIT button at the bottom of each page, so I receive your answers. Your input is invaluable to my work. Defining minority diets/lifestyles 1/ Vegetarian: Someone who lives on a diet of grains, pulses, nuts, seeds, vegetables and fruits with, or without, the use of dairy products and eggs. 2/ Vegan: Following a strict form of vegetarianism, vegans adopt a philosophy and practice a lifestyle that seeks to eliminate the use of all animal products and by-products in any form. 3/Omnivore: Are those who consume both plant and animal based products.

1.	Please state your age
	18-24
	25-33
	34-42
	43-51
	over 60

2.	Are you male or female?
	Male
	Female

3.	What is your ethnic group? Please choose from the following options
	White Caucasian
	Black Caribbean  - Black or Black British -Black Caribbean
	Black African  - Black or Black British - Black African
	Indian  -Asian or Asian British -Indian
	Pakistani - Asian or Asian British Pakistani
	Bangladeshi - Asian or Asian British - Bangladeshi
	Other

4.	Please choose one of the following options below to describe your dietary lifestyle/choice?
	Vegetarian
	Vegan
	Lacto-ovo- vegetarian
	Pescetarian
	Ovo vegetarian
	Omnivore

Please state

5.	How hard or easy do you think it would be to follow the minority diets/lifestyles listed below?
		Very easy		Easy		Neither easy nor hard		Hard		Very hard
	Vegetarian
	Vegan
	Omnivore

6.	How healthy do you think these minority diets/lifestyles are?.
		Very healthy		Healthy		Neither healthy nor unhealthy		Unhealthy		Very unhealthy
	Vegetarian
	Vegan
	Omnivore

7.	What are your perceptions of these diets/lifestyles?
		Very good		Good		Neither good nor bad		Bad		Very bad
	Vegetarian
	Vegan
	Omnivore

8.	What factors do you think would influence someone to follow a minority diet/lifestyle?
		Improving health and well being		Moral and Ethical reasons		Peer pressure		Conforming to current trends		Cultural beliefs		Financial reasons
	Vegetarian
	Vegan
	Omnivore

9.	How pleasant or unpleasant do you think it would be to follow these diets/lifestyles?
		Very pleasant		Pleasant		Neither pleasant nor pleasant		Unpleasant		Very unpleasant
	Vegetarian
	Vegan
	Omnivore

10.	How hard or easy do you find it to understand why people may choose to follow minority diets/lifestyles?
		Very easy		Easy		Neither easy nor hard		Hard		Very hard
	Vegetarian
	Vegan
	Omnivore

11.	How well or poorly do you think these minority diets/lifestyles are catered for in modern social settings, for example restaurants, pubs, bars and cafes?
		Very well		Well		Neither well nor poorly		Poorly		Very poorly
	Vegetarian
	Vegan
	Omnivore

12.	How well or poorly do you think these minority diets/lifestyles are catered for in the supermarkets, express stores and convenience stores?
		Very well		Well		Neither well nor poorly		Poorly		Very poorly
	Vegetarian
	Vegan
	Omnivore

13.	Please choose from the following options, what you think the food industry is challenged by when providing for minority diets/lifestyles?
		Increased costs		Not understanding the target audience		Limited resources		Shortage of skilled personnel
	Vegetarian
	Vegan
	Omnivore

14.	How do you think the following diets are portrayed in the media?
		Very positive		Positive		Neither positive nor negative		Negative		Very negative
	Vegetarian
	Vegan
	Omnivore